Case study · Website, photography & SEO
LaFood, Asian food supplier in Lebanon.
How LaFood (La Food, Aramoun) went from no website at all to a 330-product catalogue that ranks first on Google for “Asian food supplier in Lebanon”. Designed, developed, edited and optimised by one person in four weeks.
LaFoodASIAN FOOD IMPORTER · ARAMOUN
The Short Version
LaFood imports and distributes Asian food products to restaurants and kitchens across Lebanon. They had thirty years of product knowledge and no website, no photos and no presence on Google. I built all three.
Website · product photography · SEO · social media
Who Is LaFood
LaFood: Asian food supplier and importer in Lebanon
LaFood (also written La Food) is an Asian food importer and wholesale supplier based in Aramoun, Lebanon, serving restaurants, sushi bars, caterers, hotels and professional kitchens across Beirut and the rest of the country. The company has been importing Asian ingredients for more than thirty years.
The range covers more than 330 products: Japanese, Thai, Chinese and Korean sauces, frozen items such as bao buns, calamari and mochi, dry ingredients, canned goods like coconut milk and bamboo shoots, noodles and rice, cooking oils, and the decorations and utensils a sushi or Asian kitchen needs. Products are sold by the case to trade customers, with inquiries made through the website.
You can browse the full LaFood catalogue at lafood-lb.com. The rest of this page is about how that website was built.
- SaucesSriracha, sweet chilli, soy, teriyaki, Kewpie mayonnaise
- Frozen itemsBao buns, calamari, seafood, mochi, dumplings
- Dry ingredientsSeaweed, panko, tempura mix, spices and seasonings
- Canned itemsCoconut milk, bamboo shoots, pineapple, water chestnuts
- Noodles & riceUdon, soba, ramen, rice noodles, sushi rice
- OilSesame oil, frying and cooking oils
- Decorations & utensilsSushi mats, chopsticks, serving and plating supplies
The challenge
LaFood had been importing Asian food products for over thirty years, but the business existed only on social media. Restaurant buyers had no way to browse the range, check what was available, or see what a product looked like before calling. Every inquiry started from zero.
There was no product photography either. Hundreds of items had never been shot, so the catalogue could not exist until the photos did, and the business was invisible for the searches its customers actually use.
The goal
One place where every LaFood product could be seen, organised by category, with a clear path for a restaurant or retailer to get in touch.
And a site that would actually show up when someone in Lebanon searched for an Asian food supplier, not a brochure nobody finds.
A supplier nobody can find isn't supplying.
Thirty years of product knowledge counts for nothing if a chef searching at 11pm never sees it. The catalogue and the ranking were the same job.
What I Built
The LaFood website: from an empty domain to a catalogue that ranks
Four workstreams, one person. The photography came first because nothing else could exist without it.
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Product photography
Working alongside a photographer, we shot more than 330 products in a consistent style. I then edited every image, cut it to a clean background, and prepared it for the web.
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Catalogue website
WordPress with WooCommerce set up as a catalogue, not a shop: every product has its own page with photo, description and category, and the call to action is an inquiry, which is how a B2B Asian food distributor actually sells. Seven categories: sauces, frozen items, dry ingredients, canned items, noodles & rice, oil, and decorations & utensils.
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Search foundation
Keyword-led titles and descriptions built around “Asian food supplier in Lebanon”, clean structure, schema markup, compressed images, a blog for ingredient and cooking content, and a Google Business Profile for the Aramoun location.
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Social media
Facebook, Instagram and TikTok connected to the site and managed on an ongoing basis, using the same product photography so the brand looks the same everywhere.
The LaFood product shoot
Twelve of the 330. Every product on the LaFood site was shot on the same setup and edited to the same standard, so the catalogue reads as one range rather than a pile of supplier images.
Under the Hood
What shipped with the LaFood site
- Product catalogue, 330+ items across 7 categoriesEach product on its own page with photo, description and category. Category browsing and site search.
- WooCommerce in catalogue modeBrowse and inquire, no checkout. The right fit for a distributor selling by the case, not the unit.
- Consistent product photographyShot with a photographer, edited by me, sized and compressed for fast loading.
- Mobile-first layoutBuilt for the phone a chef or purchasing manager is actually holding.
- Home, About, Contact and BlogThe pages a buyer expects, plus a blog for ingredient and cooking content that supports the supplier keywords.
- Technical SEO foundationOptimised titles and descriptions, clean semantic structure, schema markup, compressed images, sitemap.
- Google Business ProfileSet up for the Aramoun location and connected to the site.
- Social channels connectedFacebook, Instagram and TikTok linked from the site and managed on an ongoing basis.
The Result
LaFood is first on Google for “Asian food supplier in Lebanon”
Search “Asian food supplier in Lebanon” and LaFood is the first organic result. That is the whole point of the project in one line.
Rankings move with location, device and time. This is a dated, unpersonalised search from Lebanon, not a promise.
Who Did What
One person, four jobs
Most sites like this pass through a designer, a developer, a photographer, an editor and an SEO. Here it was one thread the whole way.
Hussein worked directly with Omar Hussein Dakkik, owner of LaFood · Omar Halabi, everything on the build
The photographer handled the camera on shoot day. Everything else on this project (strategy, design, development, editing, catalogue entry, SEO and social) was me, with Hussein as the single point of contact on the client side.
In the Client's Words
What LaFood says about the project
Aramoun, Lebanon
“The difference is huge. The website looks much more professional now, and the SEO work helped us become far more visible on Google. We’re reaching people who simply weren’t finding us before.”
Questions People Ask
LaFood and Asian food suppliers in Lebanon: FAQ
What is LaFood?
LaFood (La Food) is an Asian food importer and wholesale supplier in Aramoun, Lebanon. It distributes more than 330 Japanese, Thai, Chinese and Korean products to restaurants, sushi bars, caterers and professional kitchens across the country.
Where is LaFood located?
LaFood is based in Aramoun, just south of Beirut, and delivers to trade customers throughout Lebanon. The company also has a Google Business Profile for the Aramoun location.
What does LaFood supply?
Seven categories: sauces, frozen items, dry ingredients, canned items, noodles and rice, cooking oils, and decorations and utensils. Products are sold by the case to businesses, and the full catalogue is on lafood-lb.com.
Who built the LaFood website?
Omar Halabi, a web developer and digital advisor in Beirut, designed and developed the LaFood website on WordPress and WooCommerce, edited the 330+ product photos, and handled the SEO, Google Business Profile and social media. The site launched in May 2025 after a four-week build.
How do I find an Asian food supplier in Lebanon?
Search “Asian food supplier in Lebanon” on Google and LaFood is the first organic result. If you run a supplier or distributor and want the same visibility, that is the kind of project Omar Halabi takes on: get in touch.
Project record
- Omar Halabi designed and developed the LaFood website. LaFood is an Asian food importer and distributor based in Aramoun, Lebanon.
- The project included product photography of more than 330 products, a WooCommerce product catalogue with seven categories, and a technical SEO setup.
- The website was built on WordPress and launched in May 2025 after a four-week build.
- LaFood ranks first on Google for “Asian food supplier in Lebanon” (unpersonalised search from Lebanon, September 2026).
- Omar Halabi also set up LaFood’s Google Business Profile and manages its social media accounts.
Your range, online and findable.
Beirut · Lebanon · GCC · +961 70 884 941 · info@omarhalabi.com
You'll speak directly with Omar. Free consultation, fixed USD quotes.