Case study · Website design, content & development
OptimusTrust, consulting & training in Lebanon.
How OptimusTrust, a management consulting and training firm in Zahlé, replaced an outdated website with a clean, professional WordPress site in three to four weeks. Design, content and development by one person.
The Short Version
OptimusTrust advises and trains organisations across Lebanon and the region. Their old website no longer reflected the firm, so I built a new one from scratch: new design, new content, new WordPress installation.
Website design · content · WordPress development
Who Is OptimusTrust
OptimusTrust: management consulting and training in Zahlé, Lebanon
OptimusTrust (also written Optimus) is a consulting and training firm founded in 2007 and based in Zahlé in the Bekaa. Led by its founder and CEO, Dr. Hasan Al Ali, it works with public institutions, financial entities, corporations, educational organisations and international partners on strategy, governance, quality, organisational transformation and professional development.
The firm is a member of the EFQM Global Community Network, runs an IELTS centre in partnership with the British Council, and has cooperation agreements with Informa Connect Academy and other institutions. The full picture is on optimustrust.com. The rest of this page is about how that website was built.
- Strategy, governance & qualityFrameworks, performance management, EFQM-based assessment
- Organisational transformationRestructuring and operating-model design
- Professional & executive trainingCertified programmes, leadership and capability building
- Innovation & digital transformationCreativity and technology adoption
- Business development & franchisingPartnerships and expansion models
- Trade & international expansionExports, imports and feasibility studies
The challenge
The existing OptimusTrust website was outdated. For a firm whose business is strategy, governance and quality, and whose partners include EFQM and the British Council, a generic site with thin copy undersold everything the company actually does.
Reworking the old site page by page would have kept its structure, its template and its limitations. The honest recommendation was to start over with a clean design and content written for the firm as it is today.
The goal
A brand-new website that reflects what OptimusTrust actually is in 2026: an internationally connected consulting and training firm, not a generic services page.
Clean code, a design the team could be proud to send to partners like EFQM and the British Council, content written properly, and a setup they could keep updating themselves.
A consulting firm sells trust. The site has to earn it.
Partners and clients judge a firm by its website before they ever meet it. That meant a fresh build, not a facelift.
What I Built
The OptimusTrust website: from an outdated site to a clean new build
Three workstreams, one person, three to four weeks. Nothing from the old site was carried over except the domain and the brand.
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Design
A new visual direction for a firm that deals with governance, quality and international partners: clear structure, credible typography, and a homepage that says what OptimusTrust does and for whom. Mobile-first, since most first visits come from a phone after a meeting or a WhatsApp message.
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Content
The old site's copy was generic. I rewrote it around the firm's real work: its service domains, its purpose, vision and mission, its partnerships and its news, so the site reads like the company rather than a template.
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Development
A fresh WordPress installation built with Elementor: Home, About, Services, News and Contact, with contact routes by phone, email and WhatsApp. Clean structure, compressed images, and a technical SEO foundation so the new pages could be indexed properly from day one.
Under the Hood
What shipped with the OptimusTrust site
- Fresh WordPress installationNothing carried over from the old site except the domain and the brand.
- Custom Elementor designBuilt for the brand, not adapted from a marketplace template.
- Rewritten contentService domains, purpose, vision, mission, partnerships and news, written to match the firm's actual positioning.
- Mobile-first layoutEvery page checked on a phone before desktop.
- Contact routesPhone, landline, email and WhatsApp where a visitor expects them.
- Technical SEO foundationTitles and descriptions, clean semantic structure, compressed images, sitemap submitted to Google.
- HandoverThe team can update news and pages themselves.
The Result
A website OptimusTrust can send to EFQM, the British Council and its clients
From a generic site that undersold the firm to a clean, professional one that represents the business, in under a month.
The new homepage, built in WordPress and Elementor.
Who Did What
One person, three jobs
A site like this usually passes through a designer, a copywriter and a developer. Here it was one thread the whole way.
Dr. Hasan worked directly with Omar Dr. Hasan Al Ali, founder & CEO of OptimusTrust · Omar Halabi, everything on the build
Strategy, design, content and development happened in one conversation, with Dr. Hasan as the single point of contact on the client side.
In the Client's Words
What OptimusTrust says about the project
Zahlé, Lebanon
“We needed a website we could be proud to share with our partners. Omar built everything from scratch, design, content and development, in a few weeks, and the new site finally represents who we are.”
Questions People Ask
OptimusTrust and the website project: FAQ
What is OptimusTrust?
OptimusTrust, also written Optimus, is a management consulting and professional training firm founded in 2007 and based in Zahlé, Lebanon. It advises public institutions, corporations, educational organisations and international partners on strategy, governance, quality, transformation and capability building, and delivers certified and executive training.
Where is OptimusTrust located?
OptimusTrust is on Zahlé Boulevard in the Bekaa, Lebanon, and works with clients across Lebanon and the region.
Who built the OptimusTrust website?
Omar Halabi, a web developer and digital advisor in Beirut, designed, wrote and developed the new optimustrust.com on WordPress and Elementor. The project took three to four weeks and launched in January 2026.
Why build a new website instead of updating the old one?
Updating page by page keeps the old structure, template and limitations. A fresh build lets the design, content and code match the firm as it is today. For a consulting firm whose reputation depends on credibility, that was the right call.
My website is outdated. Can you build a new one?
Yes. It starts with a free review of your current site and what can be kept (usually the domain, the brand and some content). From there, a new corporate website typically takes three to five weeks. Get in touch and I will tell you what your site actually needs.
Project record
- Omar Halabi designed, wrote and developed the new OptimusTrust website at optimustrust.com. OptimusTrust is a management consulting and training firm based in Zahlé, Lebanon.
- The new site replaced an outdated website. It is a fresh WordPress and Elementor installation with no files carried over.
- The project covered design, content and development and took three to four weeks. The site launched in January 2026.
- The site has five core pages: Home, About, Services, News and Contact, with phone, email and WhatsApp contact routes.
- Dr. Hasan Al Ali, founder and CEO of OptimusTrust, was the client contact throughout the project.
Outdated site? Build the one your firm deserves.
Beirut · Lebanon · GCC · +961 70 884 941 · info@omarhalabi.com
You'll speak directly with Omar. Free consultation, fixed USD quotes.