Case study · Czech-language website, built from Beirut
Šluták Decor: a Prague trade business, online in Czech.
How a family painting and cleaning company in the Czech Republic got a professional website in its own language, built remotely by a web developer in Lebanon, with a brand, four pages and a clear path to a quote.
The Short Version
Šluták Decor paints, renovates and cleans homes and offices across Prague and Central Bohemia. They needed a website that Czech customers would trust and that made asking for a quote the obvious next step. I built it from Beirut, in Czech, on WordPress, with the brand to match.
Design · WordPress · Czech content · SEO setup
Who Is Šluták Decor
Šluták Decor: a family trade business in the Czech Republic
Šluták Decor is a registered family company based in Poděbrady, serving Prague and the Central Bohemian Region. It does the work a home or office needs between moving in and living in: full renovations and finishing, interior painting and decorative surfaces, and regular or one-off cleaning for households and companies.
Like most trade businesses, the work came through recommendations and the phone. What was missing was the page a Czech customer could be sent to, in their language, that looked like the quality of the work. The rest of this page is about building that page from another country.
- Renovation of houses & flatsComplete reconstructions through to finishing work
- Interior painting & decorative finishesClean, precise painting and surface techniques
- Cleaning for homes & businessesRegular and one-off cleaning, residential and commercial
The challenge
A Czech trade business, a developer in Lebanon, and no shared language on the website. Every word on the site had to read as natural Czech, from the navigation to the service descriptions to the call to action, for a customer in Prague who would leave at the first awkward sentence.
And trade customers judge fast. A painter's website has to look clean, show the work, state where the company operates, and make the phone number and quote request impossible to miss. Anything else is decoration.
The goal
A brand and a four-page site, Home, About, Services, Contact, in Czech, that presents a family company as established and reliable, lists the three service lines clearly, and puts the phone number, email and contact form on every screen.
Built fast, built light for mobile, and handed over so the family could update it without a developer.
A trade website has one job: get the call.
Show the work, say where you work, make the number easy to tap. In Czech, for Czech customers, from wherever the developer happens to sit.
What I Built
The Šluták Decor website: brand, design, Czech content, build
Four workstreams, one person, one language the developer doesn't speak natively.
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Brand & logo
A logo in two versions, dark and white, and a palette that reads as clean and professional for a painting company: the brand had to look like the finished walls it sells.
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Design
A homepage led by a slider of the three services, a short "about the company" section with the family-business positioning, service cards with real photos, three trust points, and a closing call to action with the phone number. Mobile-first, since trade enquiries come from phones.
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Czech content
Every string on the site written and checked in Czech, navigation, headings, service descriptions, trust points, the contact page, with the client confirming tone and terminology so it reads like a Czech company wrote it, not a translation.
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Development & SEO setup
WordPress and Elementor, four pages, contact form, click-to-call, social links, company registration number in the footer, titles and descriptions in Czech, sitemap and Search Console. Handed over in the client's name.
Under the Hood
What shipped with the Šluták Decor site
- Czech-language siteContent, navigation and metadata in Czech, checked with the client.
- Logo in two versionsDark for the header, white for the footer and dark backgrounds.
- Three service lines, clearly separatedRenovation, painting, cleaning, each with its own card and photo.
- Contact everywhereClick-to-call, email and the contact page in the header, body and footer.
- Trust signalsFamily business, registration number, Facebook and Instagram, service area stated.
- Technical SEO setupCzech titles and descriptions, sitemap, Search Console.
- HandoverThe family updates text and photos themselves.
The Result
A Czech trade business that looks the part, built from another country
Šluták Decor now has a brand, a site customers in Prague can be sent to, and a quote path on every screen. Distance was never part of the conversation.
The homepage: three services, one phone number, in Czech.
Who Did What
Prague to Beirut, over WhatsApp
Working across two countries and two languages comes down to the same thing as working across town: one person on each side, clear approvals, and nothing lost in between.
Šluták Decor worked directly with Omar The client: the work, the photos, the Czech check · Omar Halabi: brand, design, content, build
The client provided the services, the photos and the Czech sign-off. Everything else happened in Beirut.
Questions People Ask
Šluták Decor and the project: FAQ
What is Šluták Decor?
Šluták Decor (Malířství & Úklid s.r.o.) is a family-run painting, renovation and cleaning company based in Poděbrady, serving homes and businesses across Prague and the Central Bohemian Region of the Czech Republic.
Who built the Šluták Decor website?
Omar Halabi, a web developer and digital advisor in Beirut, Lebanon, created the brand and designed, wrote and built the Czech-language website on WordPress and Elementor. The site launched in March 2026.
Can you build a website in a language you don't speak?
Yes, with the right process: the content is drafted, then checked line by line with the client or a native speaker before anything goes live, and the client signs off on tone and terminology. The structure, design and technical work don't depend on language. Šluták Decor was built in Czech this way; sites in Arabic, French and English follow the same process.
Do you work with clients outside Lebanon?
Yes. About half of the portfolio is outside Lebanon: the Czech Republic, France, the United States and the Gulf. Projects run over WhatsApp and video calls with fixed USD quotes, and the working model doesn't change with the time zone.
What does a website for a trade business need?
Less than most people think: clear service lines with real photos, where you operate, proof you're established, and a phone number and quote request that are impossible to miss, especially on a phone. Four pages done well beat fifteen pages nobody reads. Get in touch and I'll tell you what yours needs.
Project record
- Omar Halabi created the brand and designed, wrote and developed the website at slutakdecor.cz for Šluták Decor, a family painting, renovation and cleaning company in Poděbrady, Czech Republic.
- The site is in Czech and was built remotely from Beirut, Lebanon, with the client confirming all content.
- It has four pages, Home, About, Services and Contact, built on WordPress and Elementor, with a contact form, click-to-call and the company registration number.
- The site launched in March 2026 and is owned by the client: domain, hosting, brand files and content.
Your market, your language, built from here.
Beirut · Lebanon · GCC · Europe · +961 70 884 941 · info@omarhalabi.com
You'll speak directly with Omar. Free consultation, fixed USD quotes.