Case study · Brand, website, content & SEO
Arabic by Nawal: from no website to booked lessons.
How an Arabic tutor and translator went from no online presence to a brand, a fourteen-page website and enquiries from around the world in three weeks. Logo, design, content, development and SEO by one person.
The Short Version
Nawal El Daou is a translator, subtitler and Arabic tutor with a decade of work behind her and no way for anyone to find her. She knew what she did, not how to present it. I built the brand, the site and the content from a blank page, and three weeks later students and clients were booking through it.
Brand · design · content · WordPress · SEO
Who Is Nawal
Arabic by Nawal: a translator and tutor with two businesses in one
Nawal El Daou holds a Master's in Translation from Université Saint-Joseph in Beirut and has spent over ten years in translation, subtitling, proofreading and localization. She works in media localization with Deluxe, subtitling and editing for Asharq News, and teaches Arabic online to students in different countries, from beginners to working professionals.
Four working languages, two distinct services, one person. That mix is what makes her valuable to clients, and exactly what made her hard to put on a website. The rest of this page is about how that was solved.
- Arabic tutoringModern Standard Arabic, conversational, dialects, everyday & work
- TranslationEnglish, French, Turkish to Arabic; Arabic to English
- SubtitlingArabic subtitles and timed text to newsroom standard
- Localization & MTPEWebsites, apps, campaigns; post-editing and proofreading
The challenge
No website, no logo, no written description of what she offered. Work came by word of mouth and through the companies she subtitled for. A student in Dublin or a client in Istanbul had no way to find her, and no page to be sent to.
The harder problem was the business itself. Tutoring and translation have different customers, different buying decisions and different ways of starting. A template puts everything on one page and calls it a services list. That would have hidden half of what she does.
The goal
A brand and a website that explained both sides of the work clearly, gave each its own path, and let a stranger anywhere in the world book a free trial lesson or request a translation quote without a conversation first.
And it had to carry her credentials: the Master's, the decade of experience, the Asharq News work, the students. The proof existed; nobody had written it down.
She knew the work. The site had to know the customer.
A learner wants a free trial and a friendly face. A localization manager wants credentials and a quote. One site, two front doors.
What I Built
Arabic by Nawal: brand, website and content from a blank page
Five workstreams, one person, three weeks. Nothing existed before the first call.
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Brand & logo
A name, a logo, a colour palette and brand guidelines. Navy and warm neutrals, Arabic lettering used as a visual motif (تعلّم, ترجمة, لغة) so the brand reads as Arabic-first without excluding English, French and Turkish speakers.
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Structure & design
Two hubs, Arabic Tutoring and Language Services, each with its own sub-pages: four tutoring pages, four service pages, plus About, FAQ, Blog and Contact. Fourteen pages designed mobile-first, with a free-trial path for learners and a quote path for clients on every screen.
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Content & imagery
Every word on the site was written for it: the positioning, fourteen pages of copy, the FAQ, three blog articles on learning Arabic and choosing a translator, and the testimonials gathered from her students and clients. Photography selected and edited to match the brand.
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Development
WordPress and Elementor, built fast and clean. Calendly embedded for free-trial bookings, a quote form for clients, WhatsApp with a pre-filled message, and a testimonials section that pulls real names and roles.
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SEO
Titles and descriptions for every page, Person and Service schema, a blog built around the questions learners actually search, Search Console and a sitemap on launch day. Google was showing the site in search results within the first week.
Under the Hood
What shipped with the Arabic by Nawal site
- Logo & brand guidelinesLogo files, palette, type and usage rules, so the brand stays consistent beyond the website.
- Two-path architectureTutoring and Language Services as separate hubs with their own sub-pages, calls to action and FAQs.
- Free-trial bookingCalendly embedded, so a learner books a 30-minute trial without emailing first.
- Quote form & WhatsAppClients send files and a brief; WhatsApp opens with a pre-filled message.
- Written contentFourteen pages, the FAQ and three blog articles, all written for the site.
- TestimonialsReal students and clients, with names, roles and photos.
- Technical SEOSchema, titles, sitemap, Search Console; indexed in week one.
- HandoverNawal updates pages and posts herself.
The Result
From invisible to booked, in the first month
Google was showing the site within the first week. Students and clients now find Nawal through the website, book trials and request quotes directly, and the brand exists on LinkedIn and in her proposals, not only online.
The homepage: one brand, two front doors.
Who Did What
She brought the expertise. I brought everything else.
A project like this normally needs a brand designer, a copywriter, a web designer and a developer. Here it was one person, which is why it took three weeks instead of three months.
Nawal worked directly with Omar Nawal El Daou, the expertise and the approvals · Omar Halabi, brand, design, content, build, SEO
Her job was to explain the work and approve each step. Everything else happened on my side.
In the Client's Words
What Nawal says about the project
Google review
“My business mixes Arabic tutoring with translation, subtitling and language services, so it wasn’t something he could build from a template. He took the time to understand what I do and who I’m speaking to before building anything. He cared about the small details, was patient with all my ideas and changes, and made sure the site actually feels like me. Definitely recommend him if you want someone who understands your business first.”
Questions People Ask
Arabic by Nawal and the project: FAQ
What is Arabic by Nawal?
Arabic by Nawal is the online practice of Nawal El Daou, a Lebanese translator, subtitler and Arabic tutor. She offers one-to-one Arabic lessons online to learners worldwide, and translation, subtitling, localization and MTPE services from English, French and Turkish into Arabic.
Who built the Arabic by Nawal website?
Omar Halabi, a web developer and digital advisor in Beirut, created the brand, designed and built the website on WordPress, wrote all the content and set up the SEO. The project took three weeks and launched on 14 September 2026.
What does "built from zero" mean here?
There was no logo, no website, no written description of the services and no imagery before the project. Everything a visitor sees on arabicbynawal.com, from the logo to the blog articles, was created for it.
Can you build a website for a business with more than one service?
Yes, and it is the most common brief. The answer is usually separate paths for each type of customer rather than one long services page. The free consultation starts with who your customers are and how each one decides, and the structure follows from that.
I don't have a logo or any content. Can you still build my site?
Yes. Brand, logo, content and imagery can be part of the project, as they were here. It adds time compared with a client who arrives with everything ready, but three weeks for the full package is typical. Get in touch and tell me where you are starting from.
Project record
- Omar Halabi created the brand, logo and brand guidelines for Arabic by Nawal, and designed, wrote and developed the website at arabicbynawal.com.
- Nawal El Daou is a Lebanese translator, subtitler and online Arabic tutor with a Master's in Translation from Université Saint-Joseph.
- The site has fourteen pages across two service hubs, Arabic Tutoring and Language Services, plus About, FAQ, Blog and Contact. It was built on WordPress and Elementor with Calendly booking.
- The project took three weeks from first call to launch and went live on 14 September 2026. The site was indexed and showing in Google search results within the first week.
- Students and clients now contact Nawal through the website's trial booking, quote form and WhatsApp.
Know your work, not how to show it? That's the job.
Beirut · Lebanon · GCC · +961 70 884 941 · info@omarhalabi.com
You'll speak directly with Omar. Free consultation, fixed USD quotes.